Domains are much more than just names typed into a web browser. Your domain name is how the world will think of you and your business, and acquiring a domain name is an important first step in building a successful online business. Below are the most popular reasons why individuals and businesses own domain names.
Improve Your Marketing and Visibility
The right domain name allows customers an easy way to remember and find your business. It’s your location on the web. It’s also your e-mail address. Your business may already have a name and a customer base. If so, choosing your business name as a domain name may seem the most obvious way to proceed. On the other hand, if your business name says little about your business, you may want to reconsider.
Having your own domain name makes your business look professional. If you publish your site through an ISP or free web hosting, your URL will be something like: http://www.yourisp.com/-yourbusiness. This address is generic and does not inspire consumer confidence as much as http://www.yourcompany.com would. Many people still don’t trust e-commerce, so you’ll want to do what you can to prove that your small business is credible. After all, if you’re not willing to spend the money to register a domain name, why would consumers think you’d put any effort into your goods and services?