Google Penguin Update 4.0 delayed until next year

Google’s latest line of algorithm updates namely Google Penguin Update will be delayed until next year.

Many webmasters around the world was expecting the Google Penguin update to be released near the end of 2015 but latest Intel suggests sometime in 2016 now.

The giant tech firm have released a statement saying that:

“With the holidays upon us, it looks like the penguins won’t march until next year.”

The Google Penguin update is to be in real time,
Meaning as soon as Google discovers any links pointing to your website, good or bad links its doesn’t matter, the Google Penguin update will check those links in real-time and ranking changes will happen in almost in real time.
Google Penguin algorithms will continuously update as opposed to
search engine optimisation experts and site owners having to wait many months or even years for Google to update it. The last official Penguin update, Penguin 3.0 happened late 2014.

Well it looks as though us website owners will need to wait a little longer for the update, at least it gives us more time to prepare so to speak as it won’t be released until the new year.

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